// service 04

Paid search that
earns its keep.

Intent‑led keywords, tight landing pages, weekly reads. Every dollar of spend accountable to a number — not a vanity dashboard you never open.

−52% Blended CAC
7.4x Average ROAS
14d To first conversions
12% Flat management fee
// built for
Google AdsMicrosoft AdsShopping / PMaxLead generationE‑commerceLocal servicesRemarketingApp installs
// what we do

Nine jobs,
one tight loop.

Paid search rewards the boring disciplines done relentlessly. We run the full loop — research, build, land, test, read, repeat — and report it in plain numbers every week.

Account audit

Where budget leaks today: wasted spend, weak structure, broken tracking. Free before we start.

Keyword & intent

Bottom‑funnel, ready‑to‑buy queries — and the negatives that stop you paying for the wrong clicks.

Conversion landers

Purpose‑built landing pages that match the ad — the single biggest lever on cost per conversion.

Ad & creative testing

Responsive search ads, copy variants, and a steady test cadence — never set‑and‑forget.

Bid & budget management

Smart bidding tuned to your margins, with budgets steered toward what actually converts.

Conversion tracking

Server‑side where it counts, offline‑conversion import, and values that reflect real revenue.

Audiences & remarketing

First‑party lists, lookalikes, and remarketing that re‑engages without burning budget.

Shopping & feeds

Merchant Center, feed hygiene, and Performance Max structured so it doesn't go rogue.

Weekly reporting

A live dashboard plus a human read every week: what changed, why, and what's next.

// process

Live in two weeks. Sharper every week after.

We get a disciplined account live fast, then treat it as a system that improves weekly. The first month is about clean data and a stable base; the gains compound from there.

Audit Week 0

Find the leaks.

A full account and tracking audit. Wasted spend, structural problems, broken conversions — and the size of the opportunity. Free, no obligation.

Account auditTracking checkOpportunity sizing
Build Week 1

Structure and land.

Campaign architecture, keyword and negative lists, conversion tracking, and the first landing pages. Built to be read and steered, not a black box.

Campaign buildTracking setupLanding pages
Launch Week 2

Go live, watch closely.

Controlled launch with tight budgets and daily checks through the learning phase. We protect spend while the data comes in.

Controlled launchDaily checksBudget guardrails
Optimize Week 3+

Read, cut, scale.

Weekly reads: kill what loses, scale what wins, test new angles. Bids, creative and landers improved continuously against your target.

Weekly readsA/B testingScale winners
// pricing

A flat fee.
No spend markup.

We charge a flat percentage of managed spend — not a cut hidden inside it. Your ad budget goes entirely to the platforms; our fee is transparent and on the invoice. Setup is one‑off.

// 01 · Starter

Single channel

One platform, one market. For businesses spending up to ~$5k/mo who want it run properly.

  • One ad platform
  • Up to ~$5k/mo spend
  • Conversion tracking
  • 1 landing page
  • Bi‑weekly reporting
  • Min. $600 / mo
  • Multi‑channel
  • Dedicated strategist
// 03 · Scale

Performance

For $30k+/mo. Full‑funnel paid media, feed management, and incrementality testing.

  • Unlimited platforms
  • $30k+/mo spend
  • Incrementality testing
  • Feed / catalog mgmt
  • Custom dashboards
  • CRO on landers
  • Quarterly business review
  • Custom / flat fee option
// add‑ons

One‑off, on top of management.

  • Account setup from $1.2k
  • Landing page build from $1.5k
  • Conversion tracking from $800
  • Free account audit $0
// recent work

Three sites,
live now.

// tools

Every dollar
accounted for.

The platforms we buy on and the tools we use to track, attribute and prove every conversion back to revenue.

Platforms
  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • LinkedIn Ads
  • TikTok Ads
Tracking
  • GA4
  • Google Tag Manager
  • Server‑side GTM
  • Merchant Center
  • Offline conversions
Optimize
  • Conversion landers
  • A/B testing
  • Feed tools
  • Smart bidding
  • Negative scripts
Report
  • Looker Studio
  • Custom dashboards
  • Weekly readouts
  • ROAS / CAC
  • Attribution
// faq

The questions
we get most.

If yours isn't here, drop a line — most replies land within a working day.

// Q.01
How is your fee structured?
A flat percentage of managed ad spend (10 — 15% by tier, with a monthly minimum). Your ad budget goes entirely to the platforms — we never mark it up or take a hidden cut. The fee is on the invoice, plain.
// Q.02
Who owns the ad account?
You do, always. We work inside your Google/Microsoft/Meta accounts, never a reseller wrapper. If we ever part ways, everything — account, data, history — stays with you.
// Q.03
Is there a minimum ad budget?
Paid search needs enough volume to learn, so we suggest at least ~$1.5k/mo in spend to make management worthwhile. Below that, you're often better putting the money into SEO or the site itself — and we'll tell you so.
// Q.04
Do you build the landing pages too?
Yes — and we strongly recommend it. Ad‑matched landing pages are usually the biggest lever on cost per conversion. We can build them as an add‑on or fold them into a website engagement.
// Q.05
How fast will I see results?
First conversions usually within two weeks, but the first month is mostly about clean data and a stable base. Real efficiency gains come as the weekly optimization loop compounds — months two and three are where it sharpens.
// Q.06
Can you run paid and SEO together?
Yes, and it's better that way. Paid data shows which keywords actually convert, which sharpens the SEO roadmap — and SEO lowers your reliance on paid over time. Several clients run both with us as one programme.
// next step

Spending on ads
without a read?

Send us your account (or your plan to start one). The audit is free — we'll show you where the budget's leaking and what we'd do first.

[email protected] All contact options
// at a glance
Reply window < 1 working day
Account audit Free
Management fee 10 — 15% of spend
Time to live ~2 weeks
Currently booking Q3 — 2 slots