Wordmark, type, colour, voice — and the rules that hold them together everywhere you show up. For brands ready to grow up and look the same on a billboard as on a business card.
A brand identity system is more than a mark — it's every decision pre‑made so your team can build on‑brand without asking us. Here's what ships.
Primary mark, secondary and responsive variants, clear‑space and minimum sizes, every lockup you'll need.
Display and text type, a full scale, and the rules for using them across print and screen.
Primary, secondary and functional colours with accessible contrast pairings baked in.
Spacing, grids and composition principles so every layout feels like the same brand.
How the brand sounds — principles, do's and don'ts, and real before/after examples.
Photography and illustration direction so visuals stay on‑brand even from new sources.
A consistent icon style and the supporting graphic elements that make the system feel built.
Ready‑to‑use templates — social, slides, docs, email — so the team ships on‑brand from day one.
One living document that makes every rule above usable by anyone, in‑house or out.
A good identity is built on a clear strategy, not a mood board. We start with what the brand is for, then design the system that expresses it — and document it so it holds.
Positioning, audience, personality and the competitive landscape. We align on what the brand needs to say before a single pixel moves.
Two or three distinct visual and verbal directions, presented as real applications — not abstract boards. You pick the one that fits.
The chosen direction developed into a full system: logo, type, colour, layout, voice, assets — refined across real touchpoints.
Guidelines, templates and an asset handover packaged so the brand stays consistent long after we're gone.
Three depths of system, each a fixed‑price project with a one‑page scope. The number you sign is the number you pay — brand work shouldn't come with a surprise invoice.
A complete core identity for new ventures and small brands — everything you need to launch looking sharp.
The complete identity system — strategy through to a documented, template‑backed brand your team can run.
For groups and multi‑brand businesses — sub‑brand systems, naming, and rollout across many touchpoints.
Layered on top of any tier.
How we design, document and hand over identity systems so they stay consistent long after the project ends.
If yours isn't here, drop a line — most replies land within a working day.
Tell us where the brand is today and where it needs to go. We'll come back inside a working day with how we'd approach the system and a fixed price.